AIFMD II (Directive (EU) 2024/927) entered into force on 15 April 2024, with most national implementing measures applying from 16 April 2026. It affects loan origination, delegation, liquidity management, depositary services and supervisory reporting. Separately, under the cross-border distribution framework, subscriptions within 18 months of pre-marketing may be treated as marketing for the relevant AIF or compartment, requiring an Article 31/32 notification. Registered AIFMs and non-EU managers are governed substantially by national rules. Non-EU managers should not rely on reverse solicitation as a standing distribution strategy; the practical options are a licensed EU AIFM, the full passport where available, or country-by-country NPPR/national filings.